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Here's what they're saying about:
Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
"If you don't have the time to get an MBA in marketing, read Jay Lipe's new book. It will teach you all you need to know…"
Al Ries, legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including The Fall of Advertising and the Rise of PR
"Jay Lipe is brilliant. Stand Out from the Crowd provides real-world examples and easy-to-follow action steps to make your business stand out easily and PROFITABLY. Standing out is necessary for long term success of any business. This book is perfect for business owners and executives alike who are looking for proven ways to strategically grow their profits."
Kris Solie-Johnson
Chancellor,
American Institute of Small Business
"Stand Out from the Crowd isn't the first book on positioning or developing a company brand, but for my money, it's the most useful and practical. Too many branding consultants over-intellectualize branding. Lipe's book, by comparison, is packed with how-to specifics on building a company identity that differentiates you from your competition and makes people want to do business with you."
Bob Bly
Author of Become a Recognized Authority in Your Field in 60 Days or Less and over 50 other books.
"Stand Out from the Crowd moves beyond the typical identity principals of focus, clarity and impact to the day to day activity that really delivers the message. Lipe's principles include: don't waste contacts, make it short to make it memorable, control your marketing tools, fight gobbledygook and follow through without harassing. In the end, an identity strategy won't matter without the details and Lipe does a nice job outlining the total marketing approach."
Don Debelak
Author of Streetwise Marketing Plans and 10 other marketing books.
"Finally, a book about standing out from the crowd that offers real tools and exercises that you can use to make your company occupy 'the-most-likely-company-to-be-hired' position."
Dan Janal
Founder & President, PR LEADS.com
"Finally, a clear, step-by-step guide to perhaps the most mission critical task for business owners…other than getting up in the morning. Whether you call it branding, differentiating from your competitors or conveying your uniqueness-you must create a strong, company identity. In his new book, Jay Lipe shows you exactly how to do this. Stand out from the crowd and you'll likely be successful; if you don't, you might as well call it a day."
Ron P. Wacks
President, CEO
American Association of Microbusinesses
Available at Amazon.com
Here's what they say!
Chapters Listing!
Learn how to market your business with confidence.
Available at Amazon.com
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