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Internet Marketing Tools for Small Business
If you own a small business (or work in one) chances are you are responsible for its website. This can be daunting for those of us who don't know HTML code as a second language.
To help you with your Internet marketing, I've assembled this list of valuable marketing tools that can help a small business make a big impact with its website.
Click on the graphic or the title to order…
Small Business Internet Marketing Resources |
 AWeber Communications; Online opt-in email newsletters and follow-up automation for small business customers - If you don't know about the revenue-generating power behind AWeber's autoresponder system, you owe it to yourself to check it out. I started using the AWeber system in 2005 and noticed an immediate spike in traffic, email signups and online revenue. With this system, you create a web form to capture email addresses on your site (I'm still amazed…I did it myself), then you create and have the system send regularly timed messages to everyone who signs up to be on your list. In my opinion, this system is the simplest and most powerful way to keep in touch with clients and customers. And, the customer service behind this company is second-to-none. Highly recommended.
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 The Insider's Secrets to Marketing Your Business on the Internet by Derek Gehl - Many of you already know about this resource, but if you don't, it's definitely worth the price. Two binders filled with 61 chapters of information and 2 bonus resource disks cover designing & building a web site, email marketing, search engine marketing, testing and tracking, and just about any other aspect of selling on the web. Warning: some of the copy on this site is over-the-top hype, which I don't care for. But know this: this resource is one of the best ones I've ever come across for marketing your business on the web. I constantly refer back to my copy.
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 Wordtracker - The Wordtracker keyword service helps website owners and search engine marketers identify keywords and phrases that are 1) relevant to their (or their client's) business and 2) most likely to be searched on by search engine visitors. Users of the Wordtracker system can also determine how many competing sites use those keywords and identify the phrases that have the greatest traffic potential. Based in London, Wordtracker is now the industry's leading keyword research tool. At the heart of the system is Wordtracker's database of over 330 million search terms which is updated on a weekly basis.
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 Instant Sales Letters by Yanik Silver - Writing not your thing? Doesn't matter. Even if you can't write a grocery list, you can still create powerful, profit-producing sales letters using Instant Sales Letters. This resource contains over 40 tried-and-true sales letters that, by just filling in a few blanks, will boost sales for your small business. If you want to get referrals, introduce a new product or service, create appointments, gather testimonials or turn lost customers into active customers, buy this resource. Backed by a 100% money back guarantee, you have nothing to lose.
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 33 Days to Online Profits by Yanik Silver and Jim Edwards - 33 Days... is full of practical, proven, how-to advice framed in an easy-to-follow, step-by-step format. This is an excellent resource is a potent combination of manual, short videos, audio files, links, and tips. This product breaks down the process for launching a profitable online business into bite-size tasks that anyone can implement. 100% guaranteed.
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 Google Cash by Chris Carpenter - This ebook has become the best-selling AdWords affiliate marketing book ever. If you'd like to generate income streams by becoming an affiliate and working from home, check this out. You'll learn how to set up affiliate accounts, How To Choose Moneymaking Keywords, How to Create Profitable AdWords Ads and hundreds of other tips and tricks. This book will help you make passive income streams. I know because it's worked for me.
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 The Web Site Toolkit by Robert Middleton - The Web Site Toolkit is a comprehensive program that gives you everything you need to build a high quality professional service business web site. It's divided into sections that correspond to each segment or key page of a web site. Included in each section is an audio tutorial that you can listen to online (mp3 and Real Audio), a complete transcription of the tutorial as a PDF, a written manual as a PDF and links to web site samples.
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 Secrets to Their Success Site - If you learn better by watching video, this might be for you. This exclusive Private Web Site provides members with access to a host of interviews with "Mom & Pop" web site owners who are earning $100,000 per year (or much more). Then, each month, you receive an e-mail with links to two new success stories that have been posted to the site. Members learn from each interview the secrets that have made each web site extremely successful. I have to say, it's very motivating seeing people like these, who could easily be your next door neighbors, pulling down huge paychecks with their online businesses. For visual learners.
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 The InfoGuru Marketing Manual by Robert Middleton - Although this isn't a web marketing resource per se, it can help any web marketer. In this manual, Robert covers such topics as creating a magnetic website, web site promotion, email marketing and e-newsletter publishing. But more importantly, Robert does a great job of helping any independent service professional clarify their thoughts. What business am I in? How do I describe what I do? Why should buyers do business with me? As any marketer knows, once these questions are answered, any type of promotional vehicle (including web marketing) stands a much better chance of success. If you're about to build a website, or even just freshening yours up, get a copy of this manual.
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 Search Marketing Standard Magazine - Whether you're a small business owner trying to maximize your search engine investment, or a seasoned search engine pro trying to pick up a few pointers, this magazine is a great tool. Search Marketing Standard covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who's-who of the industry, reviews of the most popular tools and services, and the latest news and trends. Yearly subscription prices are very reasonable and the magazine appeals equally to International and US citizens.
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 Don't Make Me Think; A Common Sense Approach to Web Usability by Steve Krug - This is probably the most entertaining book on website design. Krug identifies the most common mistakes when designing websites and then gives recommendations on how to address them. But the way he writes the book is the real clincher. All throughout, he uses cartoons to help you understand what's really going on inside people's heads as they navigate through a website. Good and entertaining.
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