| 1st |
Don't even see it. |
| 2nd |
Don't even notice it. |
| 3rd |
Are aware it's there. |
| 4th |
Have a fleeting sense they've seen it somewhere before. |
| 5th |
Actually read the ad. |
| 6th |
Thumb their nose at it. |
| 7th |
Get a little irritated with it. |
| 8th |
Start to think "Here's that confounded ad again". |
| 9th |
Start to wonder if they're missing out on something. |
| 10th |
Ask their friends & neighbors if they've tried it. |
| 11th |
Wonder how the company pays for all these ads. |
| 12th |
Start to think it's a good product. |
| 13th |
Start to feel the product has value. |
| 14th |
Start to remember wanting a product exactly like this for
a long time. |
| 15th |
Start to yearn for it because they can't buy it. |
| 16th |
Accept the fact that they will buy it sometime in the future. |
| 17th |
Make a note to buy the product. |
| 18th |
Curse their poverty for not allowing them to buy this terrific
product. |
| 19th |
Count their money very carefully. |
| 20th |
Buy what your ad offers. |
