A Sales and Marketing Plan

Recently, I had the pleasure of working with Nancy Uden & Joel Liesener, partners in JFA, a management and human resource consulting firm that helps organizations attract,
retain and motivate the right employees. I worked with them to develop a sales & marketing plan for '00 and here's how it happened...

The Problems

When Nancy called, she said she needed a consultant to help them 1) understand what made JFA unique and 2) help them say it better.

The Solutions

I met with them every week on the same day for a sales and marketing strategy session. During each session, we'd tackle another portion of their plan. When it was finished, the comprehensive plan included:

• Clearly stated goals & objectives for '00
• Recommendations for a branding identity (including a new tagline)
• A pinpointed target audience
• Profiles of their most-common competitors (and their strengths & weaknesses)
• JFA's Key Selling Benefits
• A session of Mock Sales Calls (with me acting as the prospect)
• A 30-second commercial
• A comprehensive Sales & Marketing timeline

Not bad for 12 weeks, huh?

The Benefits

Here's what Joel had to say:

"Jay's a one-two combination of sales & marketing tough love. He kicks your butt and has you praying for more!"

Which must mean I provided a disciplined sales and marketing approach (I like his words better, though!).

If you have any questions about this information, call me at (612) 824-4833.