Marketing Plan

I recently developed a comprehensive marketing plan for T. Bryce & Associates a Plymouth-based machine tool distributor. Terry Bryce, the company's president, called me because he wanted to take his marketing to the next level.

The Problems

Terry pointed out that recent industry consolidations were making it harder for T. Bryce to compete. Also, his largest machine supplier was less supportive in a cooperative marketing role, so he believed he'd have to shoulder more of the marketing burden.

The Solution

Working with Terry, I first conducted a series of one-on-one interviews with his customers. From these interviews. I learned critical information
about T. Bryce's strengths, weaknesses and customer perceptions.

Then, we developed an integrated marketing plan that focused on direct mail, electronic marketing and a series of on-site seminars.

The Benefits Ultimately, Terry & his excellent staff ended up with:

• A plan tailored to their unique industry
• Crucial customer feedback on their company and
• A roadmap for future marketing

If you'd like more information on how a marketing plan can help your company, contact me at (612) 824-4833, or lipe@emergemarketing.com.