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Information about Emerge Marketing's President
and Owner, Jay B. Lipe:
- Extensive marketing consulting experience with small
and mid-sized businesses
- Outstanding communication and presentation skills; professional
speaker
- Published writer (The Marketing Toolkit for Growing Businesses
ISBN# 0-9720345-0-1)
- Proven strategic marketing experience with Fortune 500
companies
Career History
CEO & Founder - Emerge Marketing
- Sep 1994 - present
Manage all marketing, operations & financial aspects of
Emerge Marketing, a leading provider of marketing services
to small and mid-sized businesses.
- Handling all new business development & sales and
marketing campaigns.
- Coordinating a network of vendors & subcontractors
to accomplish all client projects.
- Planning & implementing all marketing project work
for clients.
- Authored a book (The Marketing Toolkit for Growing Businesses;
Chammerson Press; 2002) and established a self-publishing
company for its distribution.
- Established successful speaking & seminar business.
- Copywriting for all client website, collateral and publicity
projects.
Achievements have included:
- Built business from scratch to now include 70+ clients.
- 15-20% growth annually, doubling the business in 7 years.
- Spoken to thousands of entrepreneurs, small business
and mid-sized business owners.
- Published first full-length (256 pgs.) marketing how-to
book in 2002.
Marketing Director - Select Comfort Corporation 1993
- 1994
- Developed front-end and back-end marketing campaigns
resulting in +117% growth in sales revenues.
- Managed development of all direct mail programs resulting
in +2% boost in conversion rate.
- Led new product development teams resulting in 2 new
product launches over a 9-month period.
- Managed all media placement and creative development
for print advertising efforts resulting in 100+ publication
insertions per month.
- Managed staff of six full-time professionals.
Product Manager - Sandoz Nutrition (now Novartis)
1989 - 1993
- Developed and managed all marketing programs for $31
million line of nutritional products.
- Coordinated international production of products in England,
Switzerland and Jamaica.
- Launched 3 new products into Canadian market.
Assistant Product Manager - General Mills 1987 - 1989
- Managed all marketing programs for 6th largest U.S. cereal
brand ($250 million annual revenues).
- Coordinated national TV campaign with $6 million budget.
- Coordinated a wide variety of direct mail, in-store sampling,
TV advertising, radio advertising, print advertising and
publicity efforts for this mega-brand.
Sales Representative - Control Data Corporation &
Computer Associates 1984 - 1986
Personnel Analyst - Container Corporation of America
- 1981 - 1984
Education, Training & Qualifications:
- 2002 Twin West "Entrepreneur of the Year Awards"
Committee Member
- 2002 Twin West Ambassador member-Participate in Store
Openings/Ribbon-Cuttings
- 2001-Present Twin West Chamber of Commerce member
- 2000, 2001 & 2002 Featured speaker at Minnesota Homebased
Entrepreneurs Association convention
- 2000-Present Minnesota Homebased Entrepreneurs Association
member
- 1997-1999 Taught marketing classes at a leading Adult
Education school
- 1987 MBA - Marketing, Northwestern University Graduate
School of Management
- 1981 BS - History, University of Colorado
Additional Information:
Married 20 years. 2 children. Drummer in a church band.
Licensed pilot (single-engine, land). Rock climber. Frustrated
golfer.
Jay can be reached at:
(612) 824-4833
lipe@emergemarketing.com
or www.emergemarketing.com
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