New Book helps Overcome ‘Marketing Heebie-Jeebies’

-For Immediate Release-
Contact: Jay B. Lipe
Phone: (612) 824-2198
Fax: (612) 824-8597
Email: lipe@emergemarketing.com

New Book helps Overcome ‘Marketing Heebie-Jeebies’

Does the mere mention of the word ‘marketing’ make your heart race? Do your palms get sweaty when asked about your company’s marketing efforts? Small business marketing expert Jay B. Lipe has published a new book The Marketing Toolkit for Growing Businesses, to address these ailments—what he calls the “Marketing Heebie-Jeebies”.

“Almost nobody starts a business because they love marketing,” says the Minneapolis, MN based Lipe. “But without it you won’t have a business.” So Lipe wrote the book in an easy style that walks the small business leader, step-by-step, through the basics of small business marketing. To erase the fear that plagues many small business owners, Lipe made sure he answered basic questions like:

• How can I write a short, yet effective marketing plan?
  
• How much should we spend on marketing?
  
• Which metrics can we use to accurately track our marketing efforts?
  
• How do I brand our company?
  
• How should I market our company differently in slow times?

The book, subtitled Tips, Techniques and Tools to Improve Your Marketing, draws upon Lipe’s 15 years of experience with 100’s of growing companies, and was written “so that small business leaders will no longer be frozen with marketing fear,” says Lipe. “I want to do my part to stamp out the Marketing Heebie-Jeebies !” he added.

The book retails for $19.95 and is available at major bookstores, at www.amazon.com and directly from the author at www.emergemarketing.com.

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Author Bio
Jay B. Lipe is the CEO and Founder of Emerge Marketing (www.emergemarketing.com), a marketing consulting firm that develops marketing plans and programs for growing companies—those with revenues under $100 million. He is an internationally recognized consultant, speaker and author who has worked with 100’s of growing companies. Because of his extensive experience developing marketing plans, he has earned the nickname the “Plan Man.” He’s married, with 2 children and admits to being a frustrated golfer.

Book Information
The Marketing Toolkit for Growing Businesses;
Tips, Techniques and Tools to Improve Your Marketing
by Jay B. Lipe,
$19.95 List Price, 256 pages, ISBN #0-9720345-0-1, 7 X 9” Paperback
Official Publication Date: November, 2002
by Chammerson Press 4315 Aldrich Ave. S., Minneapolis, MN 55409
Ph: (612) 824-2198 fx: (612) 824-8597
www.chammersonpress.com