Do You Have The Right Tools to Grow Your Business?

For Immediate Release

Contact Info: Jay B. Lipe
Phone: 612-824-2198
Fax: 612-824-8597
Email: lipe@emergemarketing.com

Would you dig a hole with a dull shovel? Would you mow your lawn with hedge clippers? Would you plant a six-foot spruce using a spade?

According to Minneapolis-based marketing consultant Jay B. Lipe, that’s precisely what many growing businesses do in their marketing efforts. Faced with a lack of experience, or just downright fear, they tackle their daily marketing challenges without the right tools. They are ill equipped and unprepared. “In today’s hyper-competitive market, small and mid-sized businesses must use every marketing tool at their disposal,” says Lipe. “Their very survival depends on it.”

Through his 15-year career, Lipe saw an increasing need for greater understanding of the tools needed for successful marketing, Lipe was inspired to write The Marketing Toolkit for Growing Businesses. His new book provides small and mid-sized business owners the marketing tools needed to make an immediate impact and generate success. “This book is about understanding and implementing simple, effective marketing strategies,” says Lipe. “A toolkit for growth and success.”

There are plenty of “How To” books on the shelf. But Lipe believes practical applications are essential. In The Marketing Toolkit for Growing Businesses, Lipe explores solutions for a variety of marketing tools.

The Internet: He cites numerous publications that help a company create an attractive website. “But how many of them help a business, step-by-step learn how to use a search engine to generate leads as a source to increase business?” Recent statistics show a majority of website visits are attributed to searches, underscoring the importance of growing companies’ need to embrace this marketing tool. Increasingly, buyers are finding sellers using search engines. To support this fact, Lipe cites his own marketing firm’s success using search engines. In the first year his firm used the book’s basic search engine techniques, it acquired a new client worth over $25,000 in sales. “That’s a return on investment (ROI) of over 1,700% - a return any business would die for these days,” says Lipe.

Marketing Plans: Through his work with hundreds of growing companies, Lipe has discovered a Marketing Plan can be one of the most powerful tools a company employs. “A good plan,” according to Lipe, “contains strategic thinking behind a company’s actions. Yet all too often, growing businesses don’t have a plan, or it resides in the owner’s head.” Lipe goes on to explain, “Once you commit your plan to paper, you start bringing ideas to life. The Marketing Toolkit provides business executives all the tools they need to write a good, clear, useful plan in less than a day.”

Implementation: In their haste to write their plans, many companies fail to address how they will implement the plan. In his book, Lipe includes a chapter called Keys to Successfully Implementing Your Marketing Projects. In this chapter, the reader will learn tips and techniques to get projects out the door and to maintain the marketing momentum. Lipe believes strongly in the implementation phase citing “ Any idea that is 99% implemented is still just an idea.”

More Tools and Tips: In addition to addressing topics such as the Internet, Marketing Plans and Implementation, The Marketing Toolkit for Growing Businesses also includes chapters on:

• 12 Tips to Help You Write Better Copy
  
• The Keys to Branding Your Company
  
• Marketing Metrics: Keeping Your Finger on the Pulse
  
• How to Market Your Company During a Recession

Jay Lipe’s goal in writing The Marketing Toolkit for Growing Businesses was to produce a publication that becomes a business owner’s “dog-eared” resource – a book that marketing managers of growing companies refer to time and time again as a source for helpful, practical, effective tips and tools. According to Lipe, “If the book helps
de-mystify marketing, and provides the appropriate tools to help a business grow, then I have done my job.”

About the Author: Jay Lipe is the CEO and Founder of Emerge Marketing (www.emergemarketing.com), a marketing consulting firm that develops marketing plans and programs for businesses under $100 million in annual sales. He is an internationally recognized consultant, speaker and author. Mr. Lipe has worked with more than 100 growing companies, and has earned the name the “Plan Man” for his extensive experience in developing marketing plans. Mr. Lipe is married, has two children, and admits to being a frustrated golfer.

Book Information: The Marketing Toolkit for Growing Businesses; Tips, Techniques and Tools to Improve Your Marketing
Currently available for purchase at major bookstores, www.amazon.com and directly from the author at www.emergemarketing.com,

Book Specs: $19.95 List Price / 256 pages / ISBN #0-9720345-0-1
7 x 9” Paperback / Official publication Date: 11/2002
Chammerson Press
4315 Aldrich Avenue S., Minneapolis, MN 55409
Phn: 612-824-2198 / Fax: 612-824-8597
www.chammersonpress.com