Discover everything about a new market before diving in, so you save valuable time…and generate new sales.

Do you want to know the exact size and growth of a new market before jumping into it? Would you like to know what a market thinks of your product (or service), before launching an expensive and time-consuming effort?

 

The saying “look before you leap” applies to a lot of situations in life, especially marketing. These days, companies who want to break into new markets face enormous risks. And those companies that don’t research a new market before entering could end up losing TONS of money.

 

That’s why market research is one of today’s hottest marketing tools. You’re just putting too much at risk otherwise. For you, the decision to launch into a new market is critical to the future of your business. Make a good decision and your business grows exponentially. Make a bad one, and you could end up bankrupt.

 

Solid, strategic market research helps you assess all the risks, identify the best opportunities…and capitalize on them. 

 

 

Market research analysis

Good companies are always on the lookout for new markets. These markets can be ones related to your existing business or entirely new markets outside of your traditional ones.  

 

But the tricky part is knowing, beyond a shadow of a doubt, which new markets:

• Exhibit long-term growth potential
• Have a competitive void that your company can fill and
• Need your company’s product (or service).

 

When you know this information, your probability of success (and profits) increases dramatically. You know exactly what to expect, and plan accordingly. You increase your company’s chances for success, and decrease its risks.

 

I know what I’m talking about because for 20 years, I’ve helped companies research new markets. When I develop market research for your company, I will:

          * Identify promising markets

* Project future growth for these markets

* Profile key competitors

* Identify marketing vehicles for penetrating a new market

* Pinpoint challenges to manage

* Prepare a final report and brief you and your executive team.

 

A market research story

Let me give you an example of how my research helped another company. Several years ago, I was hired by a company that markets storage lockers to airports, theme parks and resorts. Some executives within the company were gung ho on launching these lockers into the school market, convinced that a massive flood of profits would follow.

 

But the president had the good sense to insist that I research this school market and report back on its opportunities…and challenges.

 

After digging around, I soon learned that selling to schools involved one serious drawback—your receivables cycle is lengthened to OVER 270 DAYS!

 

When I presented these findings to the president and his leadership team, they immediately saw the negative impact this would have on their cash flow. Used to being paid within 60 days, the company would now have to wait for its cash 3 TIMES LONGER.

 

The president and his executive team decided then and there, that other market opportunities held more promise and ended up saving themselves tens of thousands of dollars.

 

Marketing research benefits

In addition to avoiding drawbacks, strategic marketing research also helps your company reap huge benefits like:

• Making strategic decisions based on data vs. hunches or anecdotal evidence.
• Clearly identifying your downside risks, so you can manage them.
• Planning strategies for your new product (or service)
• Getting a clear picture of a market’s strengths and weaknesses.
• Saving valuable time.
• Leveraging your scarce business resources of dollars and staff time.
• Arming your sales force with the information and tools they need.
• Avoiding unnecessary expenses.
• Growing market share faster.  

Who is Jay Lipe and does he know what he’s talking about…?

Since 1994, I’ve been the CEO of Emerge Marketing LLC; a company devoted to helping small businesses grow through successful marketing.

 

Before starting Emerge Marketing, I spent years in the marketing world working for marketing powerhouses like General Mills. While there, I marketed the fifth-largest cereal brand in the world, Honey Nut Cheerios—spending tens of millions of dollars a year on national advertising and promotional campaigns.

 

After that, I worked in marketing positions at Novartis and Select Comfort—and handled all aspects of marketing including marketing plans, product development, pricing, distribution channels, promotional efforts, advertising…you name it.

 

But once I launched Emerge Marketing, I set my sights squarely on small business marketing. I am the author of the book The Marketing Toolkit for Growing Businesses (Chammerson Press, 2002)—dubbed the “go-to guide for small business marketing”.  I have been quoted and featured in major publications like Entrepreneur Magazine, Marketing News, United Press International and dozens of others.

 

Since 1994, I have developed dozens of marketing research projects for a variety of organizations and I’d love to work with yours.

 

A client testimonial

Here’s what one of my clients had to say about the market research I did for them:

“Jay’s research ended up saving us a LOT of money.”

Ed Rudis, President

Smarte Carte, Inc.

 

Price  

Market research projects like the ones described are priced at $7,950 and higher depending on the scope of the project.

 

My 110% guarantee

Now, I know you probably have some reservations. Who wouldn’t? But here’s what I’m prepared to offer you; it’s my 110% Guarantee, which is:

• Throughout our project, I will check-up with you on our project milestones. At each of these check-ups, we’ll discuss the progress we are making.
• If you are happy with my performance, you will pay for that portion of the project.
• If for some reason you aren’t 110% satisfied with the way things are going (and you have fulfilled all of your obligations), I won’t invoice you until you are happy.

Very few consultants offer any kind of guarantee…let alone one this generous. My bottom line is this: I want you to be satisfied and will do what it takes to make that happen.

 

Contact me today

There’s no better time to do something about your marketing than TODAY. What will procrastinating another day, week…or month accomplish? Nothing. You’ll be exactly where you are today, only further behind. Do something about your company’s market research…today. Email me and let’s get started…