Develop a plan-of-attack to grow your business…and

outsmart your competition.

 

Does your company need a marketing plan? Are you embarrassed with your marketing efforts? Is your marketing like a rudderless ship, blindly following whichever direction the wind blows?

 

I’ve been in the marketing world for close to two decades and trust me; I’ve seen my share of marketing mistakes. But one of the worst mistakes I see small businesses make is not having a marketing plan.

 

These same companies say “We have all the leads we could possibly want” or “We’ve grown for 10 years on word-of-mouth, we don’t need marketing”. Well, I have news for them. Just when they think they can grow forever without a structured marketing plan, life will change.

 

Maybe your competitor launches a new product. Or a big box retailer opens up a store down the road. At this point, your company is behind the 8-ball and may never recover.

 

The best managed small businesses make marketing an integral part of their day-to-day operations. And that starts with a marketing plan…

 

The Marketing Plan Solution

To generate a powerful marketing plan that will grow your organization, I use a process that’s been perfected over the last 20 years. Countless clients have used my proven process and it includes:

 

· Facilitated marketing strategy sessions with key team members (up to 5).

· 30 minute interviews with your sales and/or marketing staff (up to 3).

· 1-on-1 phone interviews with 3 of your customers.

· Free worksheets and templates for each strategy session.

· 3 copies of your final marketing plan which includes sections on Goals, Targeting, Key Messages, Marketing Strategies, a 12-month Tactics Timeline and a Responsibilities Chart detailing exactly who will do what.

 

“Emerge was the first company I’ve worked with that promised and delivered all of its outcomes—on time!”

Anita Dincesen

University of Minnesota Extension Service 

 

Every marketing plan is different, BUT there are some critically important elements EVERY marketing plan must include. After helping 100’s of growing companies over the past 20 years, I’ve learned that the following elements are REQUIRED for your marketing plan to work:

· Quantifiable goals for 1, 3 and 5 year periods.

· Target market definitions for up to 3 target segments.

· Compelling key messages for each target segment.

· A comprehensive branding checklist that identifies improvement areas.

· Powerful marketing strategies that will grow your business. 

· A 12-month tactical timeline outlining next steps & deadlines.

· A roles & responsibilities chart detailing who is 1) the project lead and 2) the team members for each new project.

 

On-site marketing plans

Many of the marketing plans I help develop are delivered in-person. That means, I travel to your offices for a weekly meeting and return to my office to write the marketing plan. Regular emails and phone contact throughout the process help us finalize important points. Typically, a marketing plan for a larger organization takes 8-10 weeks to develop; for a smaller one 6-8 weeks.

 

In the end, you end up with a marketing plan that is so simple, so logical, and so powerful that, if followed, will drive your sales to new heights. You will never again ask “how should we market our company?”

 

 

Telephone-based marketing plans are also available for longer-distance clients. Please contact me for more details.

 

 

Who is Jay Lipe anyway…?

Since 1994, I’ve been the CEO of Emerge Marketing LLC; a company devoted to helping small businesses and entrepreneurs grow their companies through successful marketing.

 

Before starting Emerge Marketing, I spent years in the marketing world working for marketing powerhouses like General Mills. While there, I marketed the fifth-largest cereal brand in the world, Honey Nut Cheerios—spending tens of millions of dollars a year on national advertising and promotional campaigns.

 

After that, I worked in marketing positions at Novartis and Select Comfort—and handled all aspects of marketing including marketing plans, product development, pricing, distribution channels, promotional efforts, advertising…you name it.

 

But once I launched Emerge Marketing, I set my sights squarely on small business marketing. Since 1994, I have helped develop marketing plans for every type of organization; from product manufacturers to service firms, non-profit organizations to universities, online retailers to distributors.

 

I even wrote a book called The Marketing Toolkit for Growing Businesses (Chammerson Press, 2002)—dubbed the “go-to guide for small business marketing”. Readers from around the world have bought my book and it has received rave reviews from some very influential people.

 

I have also been quoted or featured in major publications like Entrepreneur Magazine, Marketing News, United Press International and dozens of others.

 

But…and this is the most important thing…every one of my clients who has hired me to develop a marketing plan has seen the SAME THING; a coordinated and effective way of marketing their business …so it grows.

 

Marketing Plan Benefits

Companies that hire me for a marketing plan have literally been TRANSFORMED by the process. Expect your company to emerge from my proprietary marketing plan process with:

· A crystal-clear vision of your marketing over the next 12 months.

· Attention-grabbing messages for your advertising & promotional efforts.

· Significantly higher levels of brand awareness.

· Dynamic increases in the number of leads you generate.

· New sources of revenue—both products and services.

· Revitalized customer satisfaction levels.

· A compelling point of difference over your competitors.

· A new set of marketing tools to ease your ongoing efforts.

· A fresh, new marketing momentum that boosts employee morale.

 

Please note that I don’t offer cookie-cutter marketing plans. Each marketing plan I develop contains strategies, tactics and advice that are SPECIFICALLY TAILORED to your company & industry.

 

Just look at what another of my clients said about the process:

 

“Emerge gave us clarity and a usable plan. I barely knew I needed help, but you ended up being the catalyst for exciting new changes in our marketing”

 Mark Carlson

Minnesota Mailing Solutions

 

 

How much does it cost?

My fees for on-site, marketing plans start at $9,950 and run higher depending on the scope of the project.

 

My 110% guarantee

Now, I know you probably have some reservations. Who wouldn’t? But here’s what I’m prepared to offer you; it’s my 110% Guarantee, which is:

• Throughout our project, I will check-up with you on our project milestones. At each of these check-ups, we’ll discuss the progress we are making.
• If you are happy with my performance, you will pay for that portion of the project.
• If for some reason you aren’t 110% satisfied with the way things are going (and you have fulfilled all of your obligations), I won’t invoice you until you are happy.

Very few consultants offer any kind of guarantee…let alone one this generous. My bottom line is this: I want you to be satisfied and will do what it takes to make that happen.

 

Contact me today

There’s no better time to do something about your marketing than TODAY. What will procrastinating another day, week…or month accomplish? Nothing. You’ll be exactly where you are today, only further behind. Do something about your company’s marketing plan…today. Email me and let’s get started…