Recently, I met with the executive team of First Security Bank in Byron, MN. During that meeting, Dale Harberts, President, Jeff Wallevand and Tim Lawler, both Vice Presidents, said they needed new marketing initiatives to drive their business forward.

 

But they also needed a resource to help them get some of these new initiatives out the door.

 

The Marketing Solution

So, after helping develop a Marketing Plan, the leaders turned to me and asked if I could be retained as their Virtual Marketing Director. I said “Heck Yeah!”. Since then the bank has successfully launched:

• Direct mail programs targeting new city residents.
• Promotions for its Kids Club program
• Integrated promotional efforts for its Scholarship Program
• A new capabilities brochurw
•  Ongoing customer research
• A brand new website at www.fsbbyron.com

 

 The Marketing Benefits

        We also schedule an annual Marketing Plan meeting that helps determine which strategic marketing efforts should be tackled in the coming year. This commitment to ongoing marketing activity sets them apart from many other companies and generates:

• An ongoing level of marketing activity
• Increased awareness for the bank
• A steady stream of new customers

 

 

“Emerge helps us keep our name out there.”

Dale Harberts, President

First Security Bank

 

For more information on how to outsource your company’s marketing, contact me at (612) 824-4833 or lipe@emergemarketing.com . More information on First Security Bank can be found at www.fsbbyron.com.