What would you do if I promised you a marketing vehicle that would:

•  Deliberately deceive
• Annoy your customers and
• Create ill will?

You’d show me the door, right? Yet this is exactly what spam marketers do today.

Failing to accept the notion that marketing is about developing relationships, they instead try to outwit the spam screens and bludgeon prospects into a sale.

Learn from these clueless souls. Take time to invest in your marketing with efforts designed to help, provide information and build relationships.

A year from now, you’ll be growing your business and these anti-marketers will be looking for their next scam.

May your marketing emerge!

 

Jay Lipe

President-Emerge Marketing