What winning an award can do for your marketing …

 

Last year my client, BDS Laundry Systems (www.bdslaundry.com) won the top award in its industry, the Fred Maytag Award. For months, we worked to complete a grueling nomination process, but after the final votes were tallied, BDS got the nod.

 

Ever wonder what winning an award will do for your company? Read on…

 

What will winning an award do for my company?

• Increase credibility.
• Differentiate your company from the competition.
• Provide new marketing opportunities.
• Increase awareness among new buyers.
• Generate buzz about your company.

What should you do after winning an award?

• Update all marketing materials to reflect the honor.
• Update your website & internet marketing efforts with it.
• Issue publicity releases to trade & media sources.
• Market it internally to all employees & partners.
• Honor all who’ve helped you achieve the award.