How to market your consulting business…

An interview with Jeff Prouty

 

I recently caught up with Jeff Prouty, CEO of the Prouty Project. Jeff’s company, which specializes in strategic planning and executive team development, has its roots in the consulting world, and he’s acted as a friend and mentor to many a consultant…including me. Listen to what he has to say about starting, and succeeding at, a consulting company:

 

How do you clarify the vision of your target audience?
I started my own business by first imagining an ideal client. I then came up with the ideal kind of project we could do day after day. Beginning consultants need to avoid saying yes to just any consulting opportunity. Pick your niche and stay with it.

What role should community relations have in a consulting practice?

If a consultant is going to get involved in community efforts, I like to suggest they seek out efforts that they’ll really put their heart into.  I personally like fundraising because you meet extremely talented people who have others’ interests at heart. I also enjoy working on boards of directors for non-profit organizations.

 

 

What’s one great promotional tool for consultants?

Ever since I read Howard Shenson’s book The Complete Guide to Consulting Success (you can buy it at www.emergemarketing.com/publications), I’ve published a newsletter. I chose this vehicle because of his advice to establish yourself through the written word. Zig when every one else is zagging were my watchwords and the newsletter has been a huge success for us. Now, I can’t afford to NOT do it!

 

 

Thanks Jeff. Any final advice?

I ask all potential consultants I meet with “Are you prepared to give it 5-7 years?” The consulting business is a relationship business, and relationships take time. Be patient and your marketing will reward you.

 

 

Great advice Jeff! For more on Jeff and The Prouty Project, visit www.proutyproject.com or contact him directly at jeff.prouty@proutyproject.com

 

For more tools on how to market your consulting practice, visit www.emergemarketing.com