New Marketing Book by Emerge!

 Tips, techniques and tools to improve your marketing.

Learn how to market your business with confidence!

Do you struggle with marketing? Are you unclear about exactly what marketing is? Do you wonder how to write a marketing plan? This straight talking guide walks you step-by- step through the essentials of developing a successful marketing process. After reading this book and completing its follow-along exercises, you’ll develop into a more confi-dent marketer, taking your business to the next level.

In it you’ll learn:

• What Marketing Really is…and What it Isn’t.
• The 12 Most Common Marketing Mistakes Growing Businesses make.
• How to Develop your own Marketing Plan.
• The Secrets to Implementing Marketing Projects.
• How to use Metrics to evaluate your Marketing Effort.
• The Keys to Successfully Branding your Company.
• 12 Tips to Writing Better Copy.
• The Secrets to Search Engine Positioning.
• The meanings to 200+ marketing terms found in the glossary.
• And much more…

Click here for a free download of Chapter 14 - The Keys to Branding (Adobe Acrobat .pdf file)

Call (612) 824-4833 or
email lipe@emergemarketing.com
Visa & Mastercard accepted!

Here's what others are saying about

"The Marketing Toolkit for Growing Businesses"
by Jay B. Lipe

"Almost nobody starts a business because they love marketing, but without it you won't have a business. This book may not help you fall in love with marketing, but it will certainly put you on friendly terms with it. Read this book and find out how to market your company so that you never need a job again!"
Barbara J. Winter
Author of "Making a Living Without a Job"

"The Marketing Toolkit for Growing Businesses" is a key resource for any growing company marketer. And let's face it, everyone needs to market these days-from writers to self-publishers to company presidents. The Marketing Toolkit gives you the advice you need today to get on your marketing horse!"
Dan Poynter
Author of "The Self-Publishing Manual"

"Jay Lipe is a master at taking big company marketing techniques and translating them into bite-sized chunks that small business executives can digest, and then put to immediate use."
Jim Kobs
Author of "Profitable Direct Marketing" and a member of the Direct Marketing Hall of Fame

"Every sales person knows that good marketing makes their job easier. Read this book and learn what the fundamentals to a good marketing effort are…so you can sell more."
Warren Wechsler
Author of "The Six Steps to Excellence in Selling"

"So many of today's marketing books deal with theory. But, The Marketing Toolkit for Growing Businesses is filled with practical information that teaches you how things are actually done in the business world. It's filled with tips and tricks and will give you a running start towards developing a marketing program."
Bob Dewar
Professor, Kellogg Graduate School of Business

"If you're seeking high performance ideas for marketing your business, this book is a new marketing resource full of proven and effective tips, techniques, and strategies for success."
Gayle A. Davis, PH.D,
Author of "High Performance Thinking For Business, Sports and Life"

"Finally-an easy-to-read marketing text that both experienced and emerging entrepreneurs can understand. Whether you've been in business 20 years or 20 minutes, whether you're in technology or TupperwareÒ, "The Marketing Toolkit for Growing Businesses" provides immediate impact to elevate your business to the next level."
Ron P. Wacks
President, Minnesota Homebased Entrepreneurs Association

"Jay has hit the nail on the head. The Marketing Toolkit for Growing Businesses helps companies of all sizes plan their marketing goals and strategies. In addition, you'll find a host of useful tools to help launch your marketing initiatives."
Jeff Prouty, CEO
The Prouty Project

"This is a great book if you want to take your business to the next level. In The Marketing Toolkit for Growing Businesses, you'll find helpful tips and techniques that can be implemented tomorrow and move you several steps closer to the ultimate goal-growth."
Claudia Wilson, President
Northwestern Incentive Services

"As the owner of a successful PR firm, I find that my job is easier when a strategic marketing plan is in place. This book will help you get that marketing plan done. Along with developing a marketing plan, The Marketing Toolkit for Growing Businesses will also help any small or mid-sized company understand all that's involved in implementing the plan."
Beth LaBreche
President, LaBreche Murray Public Relations