#1 No baggage

A lot of bad marketing programs began as pet projects. Of the owner. Of the owner's son. Of an employee long since departed. Yet these programs have outlived their usefulness. An outside consultant can help you decide which projects should stay pet projects and which could go.

#2 Crass industry learning

Any consultant worth his (or her) salt, works within
a variety of industries. And from these different
industries come ideas. New products. Fresh approaches.

#3 Be a driver

Lets face it, employees spend most of their day battling fires. To push new initiatives forward many times, an outsider is needed. There just don't seem to be enough hours in the day to get it all done-yet it still must get done.

#4 See things from the customer's perspective

I make it a habit to add myself to any new client's database. Sometimes I 'mystery shop' my clients to see what kind of service I get. By doing these kinds of things, I'm careful to see my client from a customer's point of view. The learning can be startling.

If you have any questions about this information, call me at (612)824-4833.