Home > Newsletters > The Strategist - Spring 2001

The Color of Marketing

 

We use colors a lot in marketing. Here's a breakdown of various colors and the emotions behind them (the article recently appeared in an interior design magazine). What do you think?

Color Emotions behind the color
Red Energy, passion
Yellow Caution, cowardice
Green Go, safe, sexual arousal
White Purity, virtue
Black Evil, death
Blue Authority, calm, masculinity
Orange Strength, stimulation
Brown Warmth, comfort





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