#1 No baggage
A lot of bad marketing programs began as pet projects. Of the owner. Of the owner's wife. Of an employee long since departed. And these programs may have outlived their existence-yet they just keep on going under their own momentum. An outside consultant can help you decide which projects should stay pet projects and which should go.

#2 Cross industry learning
Any consultant worth his (or her) salt, works with a variety of industries. And from these varied industries come ideas. New products. Fresh approaches. New processes. All these things are That way, an important part of their service s creativity he/she can turn mundane solutions in one industry into wonderful ones in a brand new industry.

#3 Be a driver
Let's face it, employees spend most of their day battling fires-reacting to events. To push forward new initiatives many times, an outsider is needed. There just don't seem to be enough hours in the day to get it all done-yet it still must get done.

#4 See things from the customer's perspective
I make it a habit to add myself to any new client's database. I also 'mystery shop' my clients to see what kind of service I get (as just a voice on the other end of the phone). By doing these kinds of things, I'm careful to see my client from a customer's point of view. The learning can be startling.

If you have any questions about this information, call me at (612) 824-4833.