Emerge Marketing Consultants | How to develop a marketing plan that will jumpstart your sales, attract new customers, grow your business…AND out-market your competitors.

he ___ time a prospect sees your ad…
They…

1st	Don't even see it.
2nd	Don't even notice it.
3rd	Are aware it's there.
4th	Have a fleeting sense they've seen it somewhere before.
5th	Actually read the ad.
6th	Thumb their nose at it.
7th	Get a little irritated with it.
8th	Start to think "Here's that confounded ad again".
9th	Start to wonder if they're missing out on something.
10th	Ask their friends & neighbors if they've tried it.
11th	Wonder how the company pays for all these ads.
12th	Start to think it's a good product.
13th	Start to feel the product has value.
14th	Start to remember wanting a product exactly like this for a long time.
15th	Start to yearn for it because they can't buy it.
16th	Accept the fact that they will buy it sometime in the future.
17th	Make a note to buy the product.
18th	Curse their poverty for not allowing them to buy this terrific product.
19th	Count their money very carefully.
20th	Buy what your ad offers.

Who wrote this? Ad Age? Brand Week? No.
Thomas Smith, a London businessman wrote this in 1885!