Marketing Plan

This summer, we worked closely with Sara Sternberger, Executive Director and Jan Gamble, Director of Operations for Metro Urology, one of the leading Urology clinics in the Twin Cities.

Problem
Both Sara & Jan were looking for a marketing plan. Yet just as important, they were looking for a strategic process to help prioritize their key marketing initiatives. In short, they wanted to hire a marketing firm that could act as both an advisor and a coach.

Solution
After 8 weeks of once-a-week meetings, the team ended up with a usable marketing plan. The marketing plan was centered around several key objectives:

• Improve the practice's brand recognition
• Begin developing new service lines
• Document tactics, timelines & responsibilities to ensure proper implementation

Benefits
After finishing the plan and reviewing it with doctors from the practice, Sara and Jan walked away with:

• A time-efficient strategic marketing plan
• Several new marketing initiatives
• A clear marketing strategy and action plan

Want more info about marketing plans? Contact us at (612) 824-4833 or lipe@emergemarketing.com and we'll forward a copy of our white paper "Creating a Power Packed Marketing Plan". You can contact Sara at ssternberger@metro-urology.com or 651-215-4237.