Ever wonder what happens to your car battery after it quits? I did too, until I started working with Gopher Resource Corporation. The Eagan-based company is a leader in the battery recycling industry, QS 9000 certified, and the first in their industry to achieve a ISO 14001 certification level.

The Problem
When Mark Kutoff and John Tapper contacted me, they had a goal in mind of jumpstarting their marketing. The company faced a highly competitive market that was dominated by a few mega-sized competitors. To respond, both Mark & John wanted a marketing firm to help focus their marketing strategies so they could differentiate Gopher against its competitors.

The Solutions
The project had several phases including:

• 1-on-1 customer research interviews with Gopher's customers
• A comprehensive marketing audit including a marketing report card
• A strategic marketing plan
  Later, Emerge was invited back to assist the company with its due diligence efforts on an acquisition candidate.

The Benefits
In the end, Gopher got:

• A comprehensive marketing & sales plan for its 4-member marketing/sales staff
• Marketing expertise to help with its due diligence efforts
• A positioning strategy that will help Gopher stand out in a competitive field.

*The lead from your spent battery is recycled and sold back to car battery manufacturers while the plastic casing is ground down into pellets & sold to plastic manufacturers.

If you'd like more information on how a marketing plan can help your company, contact me at (612) 824-4833, or lipe@emergemarketing.com. If you'd like to get a hold of John Tapper, he's at (651) 405-2203.